Are You Invested?

1 Jul

I’m a voracious reader. I’m always in the middle of at least 2-3 books of which, at least one is a novel. I recently finished Inferno by Dan Brown. Without coming across like a book critic, let’s just say that it wasn’t worth the time it took me to drudge through to the end. Quite simply, the plot was thin, disjointed, and read like a travel log through Italy, I realized one of my greatest disappointments was my lack of investment in the characters. I didn’t care enough about the protagonists even though I read Brown’s other books.

Eager to cleanse my disappointment, I browsed through every bestseller list reading reviews, editorials, and sample chapters. Once again I realized I was looking for a novel with characters worthy of my investment. The story’s important, but a really great protagonist can make just about any story more interesting. The best fiction writers create characters that are multi-dimensional, relatable, and charismatic. The reader wants to spend time, invest time with him/her. They want to be an existential part of the story.

This investment in the main characters holds true in all aspects of life. Think about your best friends – – Your favorite bosses – – Your mentors and colleagues – – Your favorite sales people. We have choices. I go out of my way to purchase and service my car tires from a certain shop because the guys are honest, genuine, and always pleasant. I can probably buy the same tires and other car services elsewhere for even a few bucks less. But I like these guys and I’m invested in them as people.

Ultimately, whether we’re talking about characters in a book or the people with whom we do business, it’s the connection we have with the individual that makes the difference. Like the books we read, we want to work with people who are invested in us and with whom we are invested. Who is worth your investment?

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