Tag Archives: technology

Confessions of a Podcast Addict

6 Feb

It started as most addictions do – slowly, stealthily slithering into my day. It began with just 10-15 minutes before work – then, another 20 minutes during lunch. By the end of the day, it consumed my entire commute home from work. And, before I realized it, I was spending my weekends mainlining it like a two-bit junkie – my iPhone ear buds snuggled comfortably in my ears as I listened hours on end to multiple episodes of The Moth, This American Life, Welcome to Night Vale, and Serial. I now confess…I’m a podcast addict! Since the beginning of time, we yearn for engagement in a great story and interesting characters – It’s the reason we’ve loved to read a good book or watch a great movie. Now, we have new ways to consume these stories.

Podcasts provide modern mobility for on-demand storytelling in a format with few boundaries – They’re working their way into our mainstream digital media and opening doors to new audiences one download at a time. Businesses, non-profit organizations, and entrepreneurs are podcasting their content to new audiences around the world. They now have this new tool in their arsenal to expand the reach of their brands, deepen their customer engagement, and further their knowledge leadership. Everyone has a story to tell and everyone enjoys listening to a great story. Using podcast technology to share your story can be a powerful resource…use it wisely.

Top 4 Sales Tips for Success

28 Jan

While there are many great tips for increasing your effectiveness as a sales person, these consistently prove to be among the top 4 sales tips.

  1. Demonstrate Respect
    When you take the time to learn a client’s business and her professional needs, you’re demonstrating respect for her as a client and a person. This might sound simple, but it is no longer the norm and therefore bears repeating. Given the easy access to information via the web, there really isn’t any excuse for not doing the homework needed before calling. A “cold call” should be “warmer” with our present day access to data.
  2. Respond Promptly
    There is nothing that loses a sale faster than not returning a phone call or email in a timely manner. Understandably, you won’t always have an answer to a client’s questions or share the same sense of urgency that she has, but at least demonstrate “signs of life” when she leaves a message or sends an email. By responding to her call/email, you’re at least acknowledging receipt and providing an estimated time for delivery of the information requested. That said, be sure to meet that deadline with the necessary information and/or a status update.
  3. Communicate Effectively
    Many of you who know me are aware of my personal disdain for written or electronic communication that includes multiple font types, font colors, and font sizes. The most flagrant of these occurs when someone has obviously “copy/pasted” a section of the email from another email or document. If you’re going to do this, at least take the time and demonstrate the professionalism to ensure that ALL fonts are consistent throughout your communication. Failure to do so gives the impression that you are not a person with attention to detail. For me personally, this would make me question your attention to detail in the handling of my business.
  4. Create a Long Term Relationship
    Granted, not every piece of business will be the right fit, at the right time, at the right price. However, the care, respect, and attention given during the sales process will provide future success. If clients are treated as partners in business, they will be more likely to refer others and use your product or services in the future. Customer service is the most frequent differentiating factor in making a sale.

We can automate many processes, but people still do business with people, and there’s not an app for that!

My Five Must-Reads of the Week

26 Jan

While attending conferences, enduring airplane flights, and attending networking events, I’m often asked what my own five must-reads are daily and weekly. So, the curtain is lifted.

These are my five go-to sources:

  1. Inc.com / @SalesForce
    Geoffrey James is a contributing editor at Inc.com, where he writes an award-winning blog. Each article offers bite-size pieces of information that can better your work life.
  2. Fast Company
    Fast Company focuses on progressive business media brand, with editorial focus on innovation in technology, leadership, and design. Fast Company inspires readers to think beyond traditional boundaries stretching traditional boundaries to create the future of business.
  3. The Blog of Tim Ferriss – Experiments in Lifestyle Design
    Tim is a writer, lifestyle coach, business advisor, and lifestyle mentor. His books, blog, and podcast offer great tips and hacks for your work life and professional life.
  4. Penelope Trunk
    Penelope is an entrepreneur offering online courses to help you manage your career. She has founded four startups each built with a focus on a community. She documents her experiences in this blog.
  5. HuffPost Small Business
    Featured blog posts, bestseller lists, and reviews. If you’re looking for a quick snapshot of material to pick from each day, look no further.

Let me know what great blogs, articles, or podcasts you can’t do without!

Change the Company You Keep?

1 Aug

Each week I make time for personal and professional development. I find it invigorating. Given the magic of the Internet, we now have so many options to grow our knowledge base. For me, I enjoy listening to podcasts, reading ebooks and articles, and watching TED Speaker videos. While we’re all pressed for time, there are so many alternatives that there’s something for everyone.

Most recently, while listening to one of my favorite podcasts, “Get Busy Living” with Benny Hsu, I was reminded of something my mother used to tell me; “You become the company you keep.” Meaning, choose your friends and colleagues carefully.

Benny’s podcast topic, “Why Choosing Who You Spend the Most Time With is So Important for Your Future.” Benny argues, we don’t pay enough attention to the people with whom we spend the most time. He cites a theory by Jim Rohn, a personal development expert, who believes that we become the combined average of the five people we hang around the most. Rohn suggests that the combined influence of our “circle of five” contributes to our attitude, health and income.

Additionally, entrepreneur Todd Smith writes, that our “associations are some of the most powerful factors in determining who you become and what you accomplish in your life. As an example, if we hang out with pessimistic people who are critical of us, their negative comments will likely impact how we view our abilities and our self-image.”

So how do we gain better control of this situation? The first logical step is to disassociate from the people who contribute negative energy in our space. If the “toxic people” are part of our work environment and thus impossible to completely avoid then we need a plan to limit our exposure and time in their presence. While we can’t control the people around us, we can control how we respond and react to them.

Second and equally important is the energy we spend in broadening our circle of influence. Quite simply, we need to better fill our time and emotional space with positive, supportive, and enthusiastic people with whom we have shared interests. Consequently, we reduce our time with negative influences. And, thanks to the Internet we are able to connect with positive, supportive people by finding local groups, organizations, and online discussion forums. We can now meet new people and connect through blogs, email, Skype, and podcasts. Positive support and influences are more accessible than ever before.

So I leave you with this challenge. If the people in your “circle of five” are not providing you with the positive, supportive, and enthusiasm you need to grow it’s not too late. Change the company you keep. Expand your circle of influence outside of its current inhabitants. A positive environment has a much more powerful influence on our lives than we realize.

What has been your experience?

Don’t Send Them Away From Your Website

11 Mar

Now that information is so freely accessible through the Internet, websites need to be more than a “store front” for your association; they need to be a resource for information that is useful and can’t be found elsewhere.  As they phrase goes, “content is king.” The most robust association websites provide content that offers value to its members, keeps them returning to the site, and encourages them to forward your information (a link to your website) to other members and prospects.

Why Is This Important?
One of the greatest challenges for associations is finding relevance and creating value to its members and communities. One of the most cost-effective ways to meet this challenge is to create and maintain a website that is a knowledge center. Websites need to offer robust content, useful information, user-friendly resources, and ways for members to become engaged in your association’s community.

Do and Don’t
Here are just a few do’s and don’ts

  • Don’t just supply links on your website to other websites that provide the information they’ve come to your website to find. While this is a shortcut to offering resources, it takes people away from your website. More importantly, it conveys the message that someone else has better information than you can provide. Result, they will “bookmark” those websites and leapfrog your association’s website the next time they need similar information.
  • Don’t neglect to update your resources and information frequently. This will provide both relevance and increase your organic search engine optimization (You’ll increase your visibility on a Google search.)
  • Don’t be one-dimensional in your content. Chances are your association’s members have an array of needs, interests, and ways they find value in their membership. In other words, your website needs something for everyone; your content needs to be balanced.
  • Do update your content often. If members don’t see new information each time they visit your site they won’t find a reason to come back. Once you’ve updated your content, send an email to your members highlighting the new content they will find on the site. If they go to the site often enough, it will then become a habit. Note: Sending this email on the same day of the week each week creates anticipation.
  • Do be a knowledge center/knowledge leader. People return to websites that demonstrate knowledge and expertise in their field. They like to have one place to locate all information without going to multiple sites. Use the expertise and thought leaders in your organization to demonstrate the level of knowledge your organization represents.
  • Do utilize social media, video, webinars, and blogs to offer multiple ways for people to engage in your organization. People learn and consume information in different ways. If your membership is multi-generational, it’s important to provide vehicles for communication and information dissemination in ways that are accessible to everyone. Added benefit: Using multiple media tools increases your visibility on a Google search.

Next Steps?
Let’s get started:

  • Define the core value of your association. What does (or can) your association offer that can’t be found elsewhere?
  • Fill in the Blank: “We want our members, prospective members and the communities we serve to think of us as ____________.”
  • Create a plan and process for updating your site, keeping it relevant, and discussing the analytics. What web pages are popular, how often are members coming to the site, and how is your engagement is being effected.
  • Ask for member and community feedback along the way.

While this is just a brief overview, remember that a robust association website provides content that offers value to its members, keeps them returning to the site, and encourages them to forward your information to others.

Resetting Expectations

7 Mar

I was enjoying my morning ritual of coffee, newspaper, and favorite morning talk show when the host brought up the topic of our 24/7 work lives. He used the term “reset expectations.” My ears perked up. This is such a great phrase. Let’s face it, the lines between “work hours “and “personal time” have become blurred by the accessibility that mobile technology provides. We have become inextricably connected to our jobs and as such, we begin to respond to every email regardless of the time of day or the level of importance. So, how do we regain control of our lives and our jobs? We reset expectations.

What is Resetting Expectations?
If we answer our emails within minutes of receiving them regardless of the day of the week or time of the day/night, then we have set an expectation. Our clients, friends, colleagues, now expect to receive a response immediately. If they don’t, they will send the infamous “did you get my email” email reminding us that we usually respond within seconds of the “read receipt.” Furthermore, we begin to feel guilty or negligent if we don’t respond right away. Well, unless someone’s life or safety hangs in the balance, that email can probably wait until I’m back in the office tomorrow. We need to “reset expectations” so we can regain balance in our lives.

Triage Your To Do List
I think we can all agree that the volume of email requests, text messages, and comments from our social media connections inhibits our ability to manage our time most effectively. The first step in resetting expectations is to establish a triage process. The dictionary defines triage as: (1) “The determination of priorities for action in an emergency.” (2)”The process of sorting victims, as of a battle or disaster, to determine medical priority in order to increase the number of survivors.” We’re probably all more familiar with the medical application. If we go to the emergency room, the first place they send us (after collecting insurance and verifying payment) is to “Triage.” In that room a nurse makes an assessment of the urgency of our situation and prioritizes our condition relative to others.

In medical triage, we wouldn’t want someone awaiting a rhinoplasty procedure to go into surgery before a patient in need of heart bypass surgery. While the person awaiting their nose job thinks it’s pretty important, of course everything can’t be equally important. If we want to reset expectations we need to triage our requests from friends, family, clients, and colleagues to ensure the most important things are getting done first and the most important emails are being answered first. It doesn’t mean we don’t love everyone equally, it just means that we need to be more efficient, healthy, and at peace.

Communicate Expectations
Of course we can’t reset our expectations in a vacuum. We need to communicate with our clients, colleagues, and family so there isn’t any misunderstanding. Suggestions:

  • Evaluate the scope of services you have with your clients and ensure you communicate and mutually agree upon the times you will be accessible. Set/reset the expectation of a reasonable time frame for discussions, deadlines, and status updates.
  • Use your auto-reply. Don’t just say you’re out of the office. Instead, be specific about the day, date, and times you will be unavailable and leave emergency contact information.
  • Show some self-discipline. Just because you can answer that email quickly, don’t. Unless you’re sitting in the dentist office with nothing else to do, chances are it’s an interruption to what you’re doing at the moment.
  • Put down the Blackberry and iPhone during family/social time! We all do it subconsciously. We reach for our phones, glance at our emails, look away from our conversations, and convey (though unintentionally) the message that something may come across our phone that’s more important than the person/people we’re with at the time.

Warning: I’m going to try to reset my expectations. While I am eager to receive your comments, feedback, and most of all suggestions, I will not be checking my blog via phone during dinner this evening.

Your Social Media Strategy – Pulling it Together

26 Jan

The final step in this three-part process ensures that all of the work you did in steps one and two of “Social Media Strategies Made Easy,” are put to good use.

That said, by now you should see a pattern of behavior of your audience and be able to match up your social media objectives with the appropriate platforms to reach each. So, this final step is to ensure you “speak the language” of each of the social media platforms to execute your strategies effectively.

Facebook
If you are using Facebook as a “bulletin board” to announce product discounts, special events, pictures or accomplishments then it’s not really complicated. Build your Facebook Page and start posting. Utilizing coupons or discount codes can provide a method of tracking the efficacy of this tactic. If your business is a hotel or restaurant, include a “reservation link” that you can track a direct tie to your Facebook page.

However, if you selected Facebook to engage your audience in a two-way dialogue to get feedback, suggestions for bettering your product/service, or creating a social community, then it’s a bit different (and more fun in my opinion). You can build a Facebook page open to everyone (although I suggest close monitoring if you’re going to allow posting) or you can build a Facebook group that provides a more selective audience.

A Facebook Group offers your audience the sensation of membership and exclusivity. This also allows you to control who participates while staying engaged in a dialogue with a more intimate audience.

Important: As with any relationship (virtual or otherwise), it is important to be authentic, honest, consistent, and persistent. In a wired world, people expect immediate gratification and immediate feedback. If you just pop in and out, they will lose interest in your site and go elsewhere. Technology has shortened our attention span and a successful social media strategy takes this into account.

Tone: The tone of a Facebook dialogue is casual but tasteful. Your tone should be conversational and informative without being sales pitchy. Personality goes a long way to keeping people interested and returning to the site.

LinkedIn
If you’ve determined that some of your audience “lives” on LinkedIn, then this is where you need to be a thought leader. This social platform provides a great vehicle for demonstrating your knowledge and commitment to your industry. It will take some time to find your company’s “voice” on LinkedIn and some trial and error as to which LinkedIn groups and forums prove successful in engaging your audience. However, persistence and consistency will move your discussions to the top of the groups. The most successful dialogues are the exchange of best practices and participation in the Q&As of the platform.

Important: LinkedIn offers you the opportunity to put your professional face forward. However, be sure to solicit suggestions and advice from others as well. People are more likely to share in your discussion if they feel as though their comments are being considered and respected as well.

Tone: Keep a professional tone. Discussions should remain free of controversy and should not become too familiar. These are business relationships.

YouTube
Whether you choose YouTube or another video platform, adding video to your Facebook group and your company website creates a layer of interest. Keep videos brief, entertaining, and informative. As discussed earlier, the tone and environment for taping need to be professional and without distractions. Unless your business is the Ringling Brothers and Barnum & Bailey Circus, keep the video free of jumping dogs and flying coworkers.

Note: Adding video to your web site makes it more engaging, and will contribute to search engine optimization organically. Decide on the type of video most appropriate for your products/services. Examples: Training video, How To video, Customer Testimonial video, or Demonstration video.

Whatever your social media strategy, remember that it will require constant review and adjustment. As you progress and monitor your results, try new platforms. Remember to start simple and then experiment with growth. There isn’t a single strategy or template for success that works for everyone. Social media strategies are as unique as the people you are targeting.

Best of luck and have fun!

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